9/27/2023 0 Comments Groupon campaign![]() Otherwise, you’ll find you’re veering into another area that isn’t aligned with that company strategy.” They can’t be disconnected from each other. Sam says, “It’s really important to connect the performance goals with the overall company goals. ![]() If your campaign is a car, the business goals are the GPS guiding you and ensuring you’re staying on track. They understand business priorities and strive to help the business check all the growth boxes with their strategy. The A teams keep their eyes on the prize. It’s critical to make sure your performance goals align with the business goals. Like everything else, you first need to start with the foundation-goal alignment. ![]() Get your pen and paper ready! Lesson 1: Always align the organizational, team, and individual goalsĬreating great and high-converting paid campaigns isn’t rocket science.
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